Turn Uncertain Marketing Into a Confident Growth Plan
A well-executed strategic plan naturally strengthens your pipeline and optimizes client acquisition for a more predictable return from your marketing investment
Does this sound like you?
Tactical Overwhelm
The world of marketing has gotten infinitely complex since digital entered the landscape, and now there's AI to transform how we work. You consider yourself savvy but if you're honest, you don't have a documented strategic plan connecting your tactics to business objectives which leaves you feeling a little uneasy.
Lack of Integration
Your business has marketing platforms in place but they lack strategic alignment, leaving you to cobble together data sources to understand your true marketing value. And without integrated, systemized automations to capture and nurture your pipelines, its unclear if your marketing investment is driving growth within your ecosystem.
Uncertain Returns
You might be holding back on marketing because cashflow is tight and you want predictable results, or overspending on too many tactics because something's working—you just can't tell what. You know it's time to level up, but without strategic planning and a framework you can measure against, it feels like guesswork.
What would happen if you got clear on the value of your marketing investment?
Finally understand the true value of your marketing investments and efforts
Drastically reduce uncertainty with predictable growth planning
Free up your time and mental space for other priority strategic business decisions
When we work together, your business receives a roadmap to build predictable growth, foundational documents that act as a guidepost, and a way to measure what's working.
Your business could be better in just 90 days. I am here to help guide you through the process to quick wins and repeatable success.
THE L.E.A.P. METHOD
When we work together, you'll always know what's coming next! My process is simple, structured, and designed to give you clarity and results without overwhelm. The L.E.A.P. Method is a comprehensive 90-day strategic planning engagement that transforms uncertain marketing into confident business growth.
Consultation and Intake
The first step is simple. Reserve your free 45-min consultation today. We’ll use this time to dive into your business objectives, challenges, and vision for the future. This session is all about understanding where you’re coming from and what success looks like for you.
Once we decide to work together, I'll send contract, invoice and intake form to get us started. The intake form fills in all the gaps we didn't get to cover in our consultation so that I have a wholistic starting point to understand your current business situation, marketing investment and efforts.
Limit Focus
We establish clear commercial or business objectives and secure stakeholder buy-in to ensure strategic alignment from the start. All L.E.A.P. plans are structured to deliver on a single objective no matter how big or small.
Establish a Clear Plan
We then outline your business's critical factors to achieve the objective and work to identify and focus in on the specific sales or marketing strategies that are imperative to measurable success.
Asset Creation
We develop a content map that organizes promotional messages and build a 6-month tactical plan with a balanced omni-channel approach laddered to strategy.
Progress Review
We establish a metrics framework that ensures your tactical plan is consistently measured and evaluated against established critical numbers. We want want to celebrate growth, so let's track it!
If you’re here, it’s because you’re a driven and heartfelt business owner or stakeholder.
You're juggling marketing tactics and tools but lack the strategic planning to tie them to your commercial objectives. And, like many, you’re probably just searching for an easier way to keep opportunities flowing and nurtured so that you can simply focus on serving your clients with ease.
Maybe you're looking for:
Real, actionable strategic planning to drive confident business growth
Effective tactical plans that deliver predictable marketing returns
A clear framework to measure and evaluate your marketing investment
That's where I come in.
I help service-based businesses like you understand the value of your current marketing investment and how its supporting your commercial objectives. Together, we'll build a tactical plan with strategic alignment that delivers more predictable returns and drives business growth.
MEET THE FOUNDER & CEO
Hey, I'm Melissa Hindle!
As a growth strategist with over 20 years in marketing and tech stack, I specialize in helping service-based businesses achieve confidence through documented strategic planning and tactical execution. I've had the privilege of working with businesses across healthcare, wellness, finance, and manufacturing, bringing them strategic frameworks that are practical, measurable, and tailored to their commercial objectives.
My approach is rooted in data-driven strategic insights that guide tactical planning, and my clients can expect expert guidance to achieve results. If you're looking for someone who can bring focused confidence to your marketing strategy and set you up for predictable growth, you're in the right place. Let's connect and explore how strategic planning can transform your business growth.
Over 20 years in marketing supporting service-based businesses with strategic planning, technical implementations, and tactical execution
Drove a 380% increase in roundtable events in collaboration with sales and event teams, scaling both in-person and hybrid formats over three years
Oversaw strategic planning and allocation of annual marketing and advertising budgets totaling up to $3M
You're here because you're serious about getting clear on the value of your marketing. I'm here to guide you to clarity.
Let's not leave your goals on hold any longer.
Schedule a free consultation so we can assess your current marketing investment, discuss your commercial objectives, and outline how strategic planning can deliver predictable returns. In this session, we'll explore your critical success factors and how my expertise in growth strategy and tactical planning can help you achieve confident, measurable business growth.
Here's some feedback I've heard over the years...
It's not every day that you come across a talent like Melissa. I had the pleasure of working with Melissa on digital strategies/campaigns. I was always particularly impressed with her ability to manage notoriously challenging clients in an efficient and graceful way. She's especially adept at helping a client set goals, and working with the team to build a strategy to meet or exceed those goals.
• VP, Account Service | Digital and Media Agency
and this...
I have had the pleasure of working with Melissa Hindle for 8 years. As my account manager, she was in charge of project management, client reporting and handling the day-to-day needs of our organization. Rather than simply being a gatekeeper between her internal team and our business, she served as more of a strategist, essentially becoming an extension of my marketing team. One of her strongest qualities is her attention to detail and her unparalleled ability to multi-task.
• Head of Marketing | Banking and Lending
What will you have to say?
Let's work together and create your case study!
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